Callum Ferris

Callum Ferris

Content strategy lead at a B2B SaaS agency in Toronto, focused on programmatic content systems and topical authority. Previously spent four years at Animalz building content programs for Series B–D companies, and before that on the HubSpot blog team managing the SEO editorial calendar. Writes about the mechanics of content at scale since 2022.

1 article by Callum Ferris.