Callum Ferris

Writes about the mechanics of content at scale since 2022.

2 landings by Callum Ferris.

• AI Content Tools
• Programmatic SEO

• 

  The Programmatic SEO Tool Built for Editorial Teams

  August 28, 2026

  How EsyBlog's own programmatic SEO tool turns a keyword into a scheduled, lint-checked page, in English first and twelve locales after.

• 

  AI Visibility Platform: Track Brand Citations in AI

  July 31, 2026

  AI visibility platforms track whether ChatGPT, Perplexity, and Gemini cite your brand. Here is what they measure, what the 2026 data shows, and where content fits in.