Rafi Segal

Founder of a small SaaS tool (content analytics) built in Tel Aviv and bootstrapped since 2021. Runs the SEO himself — programmatic content has been the primary acquisition channel. Writes about what actually works, including the experiments that did not. No agency background, no team of writers.

5 articles by Rafi Segal.

• AI Content Tools
• Semantic SEO
• Programmatic SEO
• Content Workflow

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  What Is Keyword Cannibalization? A Measured Answer

  October 15, 2026

  Keyword cannibalization is real but over-diagnosed. Here is how to confirm it in Search Console and pick the right fix: merge, re-target, or do nothing.

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  What Is Topical Authority in SEO? A Working Definition

  September 24, 2026

  Topical authority is the pattern Google reads when a site covers a subject coherently. What it is, how the pillar-cluster model works, and what changed after the March 2026 core update.

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  SEO Content Development: A Framework That Actually Ships

  September 3, 2026

  Most SEO content programs fail not in the writing but in the planning. This framework covers brief discipline, topical authority, research depth, and the refresh cycle that protects rankings.

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  How to Use AI for SEO: Workflows That Actually Work

  August 13, 2026

  A practical breakdown of how to use AI for SEO, covering the workflows that save time, the tools that hold up under pressure, and the gaps to watch for.

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  SEO Content Audit: The Framework We Run on 27 Sites

  July 23, 2026

  A four-tier SEO content audit framework, built across 27 sites: keep, refresh, merge, or retire, with real scoring criteria and time estimates.